Plumb Centre gushing about our targeting

Wolseley wanted to increase awareness for their Plumb Centers and creative interaction with the notoriously elusive tradesman with a limited budget.

A unique programme sponsorship with TalkSport was tailored to target ‘white van-men’. The sponsorship included a competition (They Sink Its All Over!), spot airtime and live presenter feeds.

The campaign produced 3,718 texts in a week – five times higher than the stations expected response levels.