Zoflora impact not to be sniffed at

Thornton and Ross briefed Principles with highlighting Zoflora’s unique selling point of a pleasant smelling disinfectant due to the high perfume concentration. We had to work incredibly hard to create standout in a highly competitive marketplace worth £30m, which includes household brands (and own brand) with multimillion pound budgets.

Scented ‘scratch & sniff’ post-it note inserts were placed on highly targeted magazine display pages and a competition to win ‘a cleaner for a year’ ensured consumer interaction.

As a result of the three month campaign Zoflora increased market share and nearly 60,000 people visited their website.

In 2007 we successfully utilised interactive television within the campaign, which is showcased within ITV's case studies.