Calderdale PCT

97% of mums found the campaign normalised breastfeeding.

40% Post Campaign awareness six months after the campaign.

35% increase in breastfeeding uptake year-on-year.

Principles Media was tasked with increasing and sustaining the uptake of breastfeeding for new mums in North Halifax.

As a result of focus groups and media consumption reports, a highly targeted bus (streetliners and headliners) and 6-sheet campaign was produced.

Along with online geo-demographic search and display advertising, a bespoke Facebook page was produced, targeting precise audience segments. It offered a support network, expert views on the benefits of breastfeeding, hints and tips and blogs.

Testimonials

Principles Media inspired us with its straightforward ‘street level’ approach to tackling the campaign objectives head-on.

Deputy Director of Public Health, NHS Calderdale

Solutions Provided

  • Budget Stretch
  • Increased consumer engagement
  • Social Media