Destination Staffordshire

Within three months the campaign generated +35% more responses than the previous agency
produced in 12 months.

Responses also increased by 35%, which was more impressive due to the fact that Principles Media also
reduced the client’s media budget by -57%.

Principles Media was appointed by Destination Staffordshire to improve the effectiveness of their brochure campaign.

Extensive research was undertaken to evaluate historical response levels and gain a better understanding of the target consumer.

As a result, a print and digital strategy was implemented, which included guaranteed lead generation.

Testimonials

Principles Media has dramatically improved the response efficiencies for our brochure request campaign. Not only have they delivered the responses in a record time period; they have also increased responses on a vastly reduced budget.

We are now looking forward to working with Principles Media to produce two digital branding campaigns with the budget they have saved us.

Group Manager, Tourism and Marketing,
Destination Staffordshire

Solutions Provided

  • Boost response levels
  • Budget stretch