A Positive Half Year in the TV Marketplace – January to June 2011
Thinkbox released their January to June 2011 review of the TV marketplace this week. It revealed a very positive picture – with commercial viewing increasing by 1 hour and 47 minutes per week. All of the main audiences saw viewing increases and this is expected to continue through to 2012 which sees the completion of the digital switchover. The average viewer watched 47 ads a day compared to 45 during the same period in 2010.
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Ad Serving on YouTube
Making advertising more exciting, appealing and engaging for consumers is always high on the agenda when making commercials and planning schedules, new technologies are making this ever more possible.
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Google+ Challenges the Social Scene
It’s just over a month since Google+ launched, and the newest social network has unsurprisingly created varied opinions. The launch saw the site acquire circa 10 million users in the first 2 weeks following a buzz around securing sign up invites, which generated “insane demand”. However traffic and on site dwell time has dropped by 10% over the past week. Time will only tell if Google+ is here to compete in the long run.
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Web-Connected TV
New research released earlier this week and featured in the trade press (http://www.nma.co.uk/3029208.article?cmpid=NMAE11&cmptype=newsletter&email=true) from information and analysis firm IHS iSuppli has shown that that shipments of connected TVs, games consoles and Blu-ray players are likely to rocket in the next 12 months, the shipments of these devices is predicted to top the shipments of PCs in the next 2 years.
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Traditional TV Spots Vs Web Ads
YouGov have surveyed 2,158 UK adults and found that Traditional TV spots are viewed in a more favourable light than ads contained in broadcast content on the web.
Overall, 69% of respondents had watched catch-up television services to date, with convenience the main reason for engaging in this activity.
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